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We've all been there, our fresh flower order arrives late and we have a big job to get out the door. Unfortunately, that does not leave enough time to properly hydrate the flower prior to their being delivered and we all know that is asking for customer issues.

So delay the order or not hydrate properly? Why choose either when there is a simple and inexpensive alternative?

After 35 years in the floral industry I find myself having to reinvent our business and update my skills continuously. It wasn't always this hard....So what gives? When I first started in the business over three decades ago, it was pretty straight forward and a lot simpler than it is today. Florists sold flowers and floral related products, competition was usually the next flower shop down the street, and a dozen roses typically sold for $60.00 and up. Business basically came from three sources .....